Approved Keywords that you approve by clicking the “Approve” button
Review The initial status of a new added keyword.
Rejected A “Rejected” keyword will not be saved to a campaign even if it is
selected. You can set keywords to “Rejected” by clicking the “Reject”
button.
Handled If a keyword is included in a campaign then its status is handled.
"Review"- The initial status of a new added keyword.
"Approved"- Keywords that you approve by clicking the “Approve” button
"Rejected"- A “Rejected” keyword will not be saved to a campaign even if it is selected. You can set keywords to “Rejected” by clicking the “Reject” button.
"Handled"- If you added a keyword to a campaign then its status will appear as handled (which means you already did something with this keyword).
Auto-Suggested Search Phrases is a default stream which shows you the actual phrase the user searched which triggered your ad.
For example: you have the keyword "Cat" in your campaign which brought 1 click. In this stream you'll find the actual search phrase the user typed- "Cat toys".
This stream updated on a daily basis. With this information you can generate more relevant keywords to your campaigns or to add more negative keywords so you can be more targeted.
Auto Suggested Converting Search Phrases is a default stream which contains the actual searched phrase that brought the conversion.
For example: you have the keyword "Adidas" in your campaign. A user searched for "Adidas in NY", saw your ad, click it and make a purchase in your site.
This stream will contain the actual converted keyword: "Adidas in NY".
This stream updated on a daily basis. With its information you can add relevant keywords and expend your campaigns with highly targeted keywords.
Keyword can be expanded using the various expansion pipes using the “+Generate” button.
You need to select the keywords you wish to expand (limited to 20 selected keywords) and then
check the expansion pipes you want to use
You need to select the keywords you wish to expand (limited to 20 selected keywords) and then check the expansion pipes you want to use.
The most common used expansion pipes are Buntai Suggest, Combinations, Typos, Thesaurus and Translator.
Press the “Generate” button to generate keywords and press “Stop” button to stop the generation process.
Note! next to each pipe you can see a "Description" link which gives you a short pipe description.
Here are the Keyword Expansion Pipes:
"Keyword Group Detection"- Will return keywords from the same logical/category group of the selected keyword. For example for "cat" will return "animals" etc.
"Thesaurus"- Find synonyms using Thesaurus.com; Currently functions only in English.
"GBuntaiSuggest Keyword suggestions"- optimized for Google Search Engine.
"Keyword Mutation Detection"- Will return different mutation of the selected keywords. For example for "New York" will return "New York's" "NY" etc.
"Typos"- Generate typos. Currently function in English only.
"Buntai Suggest Keyword suggestions"- using Google, Overture, Looksmart and more.
"Keywords cleaner"- Removes given expressions from selected keywords.
"Search Engines + Extract Tags"- First search in three Search Engines and then extracts words from web sites meta tags.
"Translator"- Altavista's babelfish translator
"Synonymer.se"- Swedish Synonym tool.
"Combinations++"- Appends the keywords/phrases in the text boxes to the selected keywords. Keywords in the left text box are appended to the left and keywords in the right text box are
appended to the right.
"Search Engines + Site Keywords"- First search in three Search Engines and then extracts words using Google's Site Related Keywords™ tool. This service costs $1 per 160 usages (URLs).
Note! You may select up to 2 pipes each time you generate keywords.
You can use each and one of the expansion pipes to expand your keyword list (limited to 20 selected keywords).
Here are the Keyword Expansion Pipes:
"Keyword Group Detection"- Will return keywords from the same logical/category group of the selected keyword. For example for "cat" will return "animals" etc.
"Thesaurus"- Find synonyms using Thesaurus.com; Currently functions only in English.
"GBuntaiSuggest Keyword suggestions"- optimized for Google Search Engine.
"Keyword Mutation Detection"- Will return different mutation of the selected keywords. For example for "New York" will return "New York's" "NY" etc.
"Typos"- Generate typos. Currently function in English only.
"Buntai Suggest Keyword suggestions"- using Google, Overture, Looksmart and more.
"Keywords cleaner"- Removes given expressions from selected keywords.
"Search Engines + Extract Tags"- First search in three Search Engines and then extracts words from web sites meta tags.
"Translator"- Altavista's babelfish translator
"Synonymer.se"- Swedish Synonym tool.
"Combinations++"- Appends the keywords/phrases in the text boxes to the selected keywords. Keywords in the left text box are appended to the left and keywords in the right text box are
appended to the right.
"Search Engines + Site Keywords"- First search in three Search Engines and then extracts words using Google's Site Related Keywords™ tool. This service costs $1 per 160 usages (URLs).
Note! You may select up to 2 pipes each time you generate keywords.
You have 2 ways you can create an adgroup using the Keyword Tool. You can select a keyword and set a tag for it in the box by clicking the small square with arrow.
All the marked keywords will inherit the tag you set.
The second way is to click the ‘Edit’ button and add the tag in the box or select one of the existing tags in the dropdown list.
With this option all the marked keywords will inherit the tag you set as well.
select a keyword, set a tag in the box, or press the ‘Edit’ button and select one of
A "Tag" is the name Buntai uses for adgroup. BUNTAI SEARCH uses tags to find the right ad group to assign keywords to. Keywords with a certain tag will be added to an ad group with a stamp that matches the tag.
BUNTAI SEARCH uses tags to find the right ad group to assign keywords to. Keywords with a
certain tag will be added to an ad group with a stamp that matches the tag.
When you create a keyword list you can set a tag for each group of keywords. For example: the keywords "Cat", Cat toys" and "Cat food" with the tag "Cat" will create a new adgroup called "Cat" when saving it to your campaign.
Select the campaign(s) in the box named ‘to campaigns’. Mind you, that this operation doesn’t
save the keywords in the campaign(s) yet. For the actual saving you’ll need to do “Save to
Campaign”
Click the 'Edit' button and select the campaign(s) in the box named ‘campaigns’. Mind you, that this operation doesn’t save the keywords in the campaign(s) yet. For the actual saving you’ll need to do “Save to Campaign”.
After choosing the campaign(s) you just click the 'Save' button.
When you generate over 10k keywords in 1 list it's almost impossible to handle it .
The way you can handle this kind of scenario is to focus in a smaller list of keywords by using the filter in the Keyword Tool.
You can view keywords according to their status (approved, rejected, etc.), campaign, tag,
frequent words (common words/phrases occurring in the keyword) and more.
You can use the Frequent filter so you can work on a smaller list. For example: you want to group together all the keywords with the word "Car" in the same adgroup etc.
You can view keywords according to their status (approved, rejected, etc.), campaign, tag, frequent words (common words/phrases occurring in the keyword) and more.
The Combination++ pipe is one of the common pipe you'll probably find yourself use. Let's say you take the keyword "Nike Shoes" and you want to create the keyword "Buy Nike shoes in Alabama".
The way to do that is this:
1. Add the keyword "Nike shoes in" to your stream.
2. Mark it (Make it yellow) and click the 'Generate' button.
3. Check the Combination++ pipe and click the 'Parameters".
4. Add to the left square the words you want to add before the keyword "Nike shoes in" and to the right square the words you want to appear after the keyword "Nike shoes in".
You can save the keywords to your campaigns they are assigned to by clicking the "Save to Campaign" button. A layout with saving option will appear.
Save Options:
Keywords: when you have a list of keywords you can decide what keyword you want to save to your campaign- only the "Approved" keywords, only the selected keywords (the ones you marked) or both.
if you want to save all the approved keywords you need to check the "Approved" box. If you want to save only the keywords you selected then you need to check the "Selected" box etc.
Using rule:"att" stand for attribution. You have 2 att ruls you can use by saving the keywords to your campaigns: "att:tag" and "att:source".
"att:tag"- The keyword will be saved to your campaign with the tag you named it. If a tag name doesn't exist in your campaign as an adgroup, it will create a new adgroup with the tag's name. If the tag exist in your campaign then it will save the keyword in the relevant adgroup.
"att:source"- assigns keywords to their source. It creats an adgroup with the source's name and assign the keywords to it. For example: if you generated a keyword from a specific site then the source name will be that site's name.
Types- Here you check whatever match you want the keyword to get: broad, phrase and exact.
Ads- Here you can choose an ad or ads you want to assign to the new adgroup you create. You will see your profile's default ads and some of your competitors ads.
you can choose the ads by checking the "V" sign. If you don't want an ad you just need to uncheck it. You can also edit the ad you'd like to assign by clicking the "Edit" button next to the "V".
The last step is to click the "Go" button and it will save it to your campaign.
